A fresh new look for Alpha Sport

Alpha Sport new branding

So, what's changing?

We're making things better for 2020 and beyond. We'll soon start rolling out exciting new branding, including a new parent company, Alpha Vital.

Say hello to Alpha Vital.

We promise it's still the same Alpha Sport and Alpha First Aid that's been providing top quality service since 1979. Alpha Vital officially brings us all together.

Brand icon explained
Alpha Vital Icon Explained

Alpha Vital logo
Complete Alpha Vital Logo

Alpha Vital advert

So the new Alpha Vital company structure is simple, and concise.

Industries we supply to.

  • Mining, Resources and Energy
  • Schools and Education Facilities
  • Government Departments and Councils
  • Building, Construction and Trades
  • PPE Resellers
  • Fire, Emergency Services and Police
  • Australian Military and Special Forces
  • Corporate Offices and Businesses
  • First Aid Resellers
  • Gyms, Pilates Instructors and Personal Trainers
  • Marine, Parks and Wildlife
  • Sporting Clubs
  • Health Professionals
  • Aged Care Facilities
  • Hotels and Casinos

Our mission

Alpha Vital is dedicated to making a meaningful impact on people’s wellbeing. We achieve this with unmatched innovation, thoughtful education and caring, friendly service. Our team supplies and recommends only the best products for our customers’ health, safety and fitness.

Our Values


Our ultimate goal is to care for, protect and help others. That’s why we always do our best to deliver great value, reliable products and thoughtful advice. You can rely on the Alpha Vital team to listen carefully to your needs and offer compassionate, responsive service.


We believe honesty is key to earning our customers’ and suppliers’ trust. We’re proud to operate an ethical business and enjoy working with businesses and individuals who share this value. You’ll get objective and impartial advice and reasonable prices from Alpha Vital.


We know the fastest route to success for ourselves, our clients and suppliers is great teamwork. Through collaboration and partnership, we overcome setbacks and achieve so much more than when working alone. You’ll find Alpha Vital to be genuine team players.


Our team is dedicated to continuous improvement, knowledge and innovation. We’re proud of the specialist expertise we have developed and nurtured among the Alpha Vital team. You can depend on us for state-of-the-art products, expert advice, education and support.

We're so excited about this next evolution of Alpha Sport. We'll continue to always give our personal best to help you achieve yours.

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